食品业务员面试技巧

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食品业务员面试技巧

餐饮业业务员面试技巧

食品业务员面试技巧

One, under the first market awareness: youcan from the customer orientation, competitor analysis, advertising the threeaspects of market analysis.

如果你是销售员，结合营销管理提出以下建议：

Two, if you are in sales, according to putforward the following suggestions of marketing management:

1、首先要锁定目标进行市场定位，目标市场即是对酒店产品有需求、有支付能力的客户群，也是酒店能力所及的客户群体。酒店要有针对性的研究目标市场，做出详细的分析，确定后采取主动深入营销战略，争取更为广阔的目标市场。我们在锁定目标市场的同时，要竭尽全力维护客户的忠诚度，维护的这些客户是最好的免费的口碑宣传，也是其它竞争对手比较难争取的客户群。

1, first of all to lock the target marketpositioning, target market is the demand for hotel products, have the capacityto pay of customers, but also the hotel capacity and customer groups. The hotelto the research of target market, make detailed analysis, determined to takethe initiative to in-depth marketing strategy, strive for a more broad targetmarket. Our target market at the same time, strain every nerve to maintaincustomer loyalty, the maintenance of these customers is the best freeword-of-mouth publicity, but also other competitors more difficult for customers.

2、培养客户群、减少营业成本。一个酒店只有具有特色、良好的服务、具有新颖的卖点、与之产品相匹配的价格体系，真正实现客我共赢，方能维系良好的客我关系，才能谈及客户的忠诚度。忠诚的顾客其自愿花钱购买酒店的产品与服务，其消费支出远远超出随意性客人，并且产生的口碑效应是对酒店最好且免费的宣传。

2, cultivate customer base, reduceoperating costs. A hotel only has the characteristic, good service, has a newselling point, and the product price to match system, realize the guest and Iwin, in order to maintain good customer relationship to talk about me, customerloyalty. The loyal customer voluntary money buy hotel products and services,the consumer spending far beyond random guests,http://www.ahsrst.cnreputation effect and is the best hotel and free publicity.

3、节日营销与大席营销。中国作为一个礼仪之邦，每年节日在60余个，大家普遍比较重视的也有20多个，基本每个月都有节日，对于酒店来讲可根据本地市场环境，根据不同的节日做出相应的营销策划与推广。

3, a holiday marketing and marketing. Chinaas an annual festival in a state of ceremonies, more than 60, generally paymore attention to also have more than 20, a day each month for the hotel interms of basic,http://www.ahsrst.cnenvironment, make corresponding marketing planning and promotion according todifferent festivals.

4、优质服务。酒店要根据现状制定服务及工作标准程序，规范技能操作。在对客服务过程中灵活的按其标准方能给客人提供优质服务。衡量优质服务的唯一标准就是顾客满意，我们也只有通过严抓培训、制定标准、灵活运用才能实现客人最大满意率。

4, high quality service. According to thestatus of hotel service and operation standards formulated procedures,standardized operation skills. In the customer service process flexibleaccording to their standards in order to provide quality service to guests. Theonly standard to measure the quality of service is the customersatisfaction,http://www.ahsrst.cnsetting standards, flexibility in the use of in order to achieve maximum guestsatisfaction rate.

5、执行力度、督察力度。酒店管理者的通病大都集中在落实问题上，如若没有执行到位总是有很多借口。但若换个角度去思考问题、去解决问题、协调寻求解决方案，那么问题就迎刃而解。只有执行力度上去了，工作质量才能随之提高。

5, enforcement, supervision and inspection.Common hotel managers are concentrated in the problem, if no execution alwayshave a lot of excuses. But if we change an angle to think, to solve theproblem,http://www.ahsrst.cnthe problem will be smoothly done or easily solved. Only the enforcement is up,the quality of work in order to increase.

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